Understanding Active, At-Risk, Lost, and Dormant members


These Members reports help you see who is healthy, who needs a nudge, and who has left.


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Active members


Members with a currently valid membership


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At-Risk members


Active membership but not seen at the gym for a while (low recent attendance)


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Lost members


No active or upcoming membership — lapsed customers


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Dormant members


Marked dormant due to inactivity or manually — may still have an active membership


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Also useful


  • Loyal members — long-term / repeat purchasers with active membership

  • New members — recently joined

  • Member Followups — scheduled call-backs

  • Member Birthdays / Feedback — engagement lists


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Who are dormant members?

How to assign or renew a membership


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