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  4. What are dormant members

What are dormant members


Dormant is a CRM flag for members who have stopped engaging — it is not the same as Lost (no active membership).


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What dormant means

  • A member marked dormant (automatically after no visits for a configured number of days, or manually by staff)

  • They may still have an active membership

  • Use Dormant Members to re-engage people who have gone quiet


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What dormant is not

  • Lost members — no active or upcoming membership

  • Expired membership alone does not always mean dormant


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Where to view

Members → Dormant Members


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How to clear / re-engage

  • Open the profile, contact the member, set follow-ups

  • Update member details / clear dormant when they return

  • Renew or assign membership if needed — see Memberships guides


For Active, At-Risk, Lost, and Dormant together, see Understanding Active, At-Risk, Lost, and Dormant members


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